How to become a Sports Director: training, requirements, and opportunities

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Becoming a Sporting Director (DS) is the goal of many soccer and professional sports fans who wish to work behind the scenes, contributing to the technical and economic growth of a club. But how does one become a sporting director? What are the requirements, course of study, necessary qualifications and career opportunities for this professional? Who [...]

Who is the Sports Director today: role, skills, and responsibilities

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The Sports Director is no longer just the man (or woman) in the market. He is a central figure in the sports business, a professional who combines technical, managerial, strategic, and increasingly data-driven skills. His role has evolved profoundly, following the transformation of sport into a complex and global industry. Understanding who the Sports Director is [...]

Triumph in Milan: EA7 Armani wins Italian basketball Supercup 2025

EA7 Armani Milano festeggia la vittoria della Supercoppa Italiana di basket 2025

The late patron would have been delighted. Olimpia Milano, also known as EA7 Armani Milano, won its sixth Italian basketball Supercup (the second consecutive) with a clean 90-76 win over Germani Brescia. In a well-controlled final, Milan managed the key moments without ever giving ground, confirming its solidity [...]

Sports and rituals: between tradition, superstition and ceremony

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Sports is not only competition and training; it is also a terrain rich in rituals, superstitions and traditions that envelop athletes, teams and fans in an almost sacred atmosphere. From propitiatory gestures to lucky charms, from tribal chants to pre-race rituals, each discipline has developed customs that go far beyond technique and strategy, blending [...]

USFL League, history of bad management

Logo e giocatori della USFL durante una partita negli anni ’80

American football is not just the NFL. In the 1980s, a new acronym tried to change the rules of the game: the USFL - United States Football League. Born with great ambitions, the league attracted investment, champions and fans. Yet, after just three seasons, it closed its doors, leaving behind a valuable lesson in sports management, [...]

The 10 skills required to work in the field of Sports Management

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The sports management sector is now one of the most dynamic and competitive industries internationally. It is no longer just about managing events or teams: sports is a true global business that seeks professionals capable of combining passion, strategic vision and managerial skills. Above all, it requires technical skills, soft skills and [...]

The new challenges of Sports Management: digitization, marketing and sustainability

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The sports management landscape is undergoing a radical transformation, influenced by three main forces: digitization, the evolution of marketing, and the increasing focus on sustainability. These changes not only redefine how sports are managed and enjoyed, but also pose new challenges for sports professionals. The sports management of the future requires [...]

Hyrox: the hybrid discipline that is revolutionizing competitive fitness

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In recent months, the fitness world has seen the emergence of a new player among sports disciplines: Hyrox. This hybrid competition combining running and functional exercises has seen a real boom in interest, with a +233% in online searches in 2025, according to data published by specialized portals on the year's sports trend.Hyrox represents [...]

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