The sporting event is the test of every Athlete, and it is the culminating moment in which he or she is measured against himself or herself and his or her opponents. Likewise, every sporting event tests the Organizers and Managers, key figures in a complex system that must be guided in harmony so that all functions are able to ensure that the sporting event succeeds to perfection.
It involves conceiving the event, choosing the location, working out the project management, managing the budget, coordinating the Volunteer Program, promoting the event and taking care of media relations, producing merchandising materials, and dealing with vendor relations; and also: knowing the techniques for effective team management (team working), knowing how to deal with local authorities to apply for permits and sponsorships, and fund raising activities; last but not least, knowing how to work out an effective sponsorship plan and being able to deal with unforeseen events (problem solving).
