March 14 to May 2, 2025
Every Monday and Friday
2:30 to 4:30 p.m.
The Sports Social Media Manager course is concerned with training a professional figure capable of designing and planning verticalized marketing and communication strategies in the world of sports.
The Social Media Manager must have communication, creative and strategic skills. In particular, he or she must be able to:
This job requires a thorough understanding of the communication logic of social media and the tools to be used. The Sports Social Media Manager has an added element of complexity, as he or she must take into account the passion of fans and the emotional involvement of fans.
The course aims to provide the basics on which a social media manager operates and verticalize them in the world of sports by touching on multiple points and studying the complexity and diversity of each.
This figure has been growing strongly in recent years, as sports is not only an opportunity for entertainment but also for show and social engagement.
Advertising professional specializing in digital media thanks to a solid and long-standing
experience developed in leading media agencies and concessionaires in the Italian market such as Matrix Spa (Telecom Italia Group), A. Manzoni & C. (GEDI Gruppo Editoriale). Currently marketing manager of the digital media division of Sport Network Srl, primary publisher and advertising concessionaire for some of the main newspapers in the Italian sports panorama such as Corriere dello Sport, Tuttosport, Autosprint, Motosprint.
He was born in Turin in 1984. Photography came into his life in 2004, changing the way he lived and related to
others and with the world around him. A professional photographer and publicist journalist, since 2006 he has specialized in sports and
portrait working as a staff photographer for LaPresse for five years, covering clubs such as Juventus and Turin and international sporting events up to the Winter Olympics in Vancouver, he then worked with other agencies including, Insidefoto, Agf, AFP, Reuters and many others such as
freelance photographer. His images are published in numerous Italian and international magazines and newspapers such as.
L'Equipe, Gazzetta dello Sport, Sportweek, La Stampa, to name a few. In 2012, he founded the agency One+Nine Images specializing in soccer photography and working as personal photographer of footballers such as Leonardo Bonucci, Gianluigi Buffon, Paulo
Dybala and many others and collaborating on photo campaigns for big brands such as Nike and Adidas. In 2019 he starts working together with Fujifilm becoming part of the brand's official ambassadors and in parallel he also works on portrait photography of sports and non sports personalities for brands and publishing. Since 2020 he has been pursuing his personal project I'mperfect with the aim of telling the story of beauty
Of ordinary people through their imperfections.
Born in Naples in '91, a lifelong Inter fan, at the age of 22, in 2013, after an already established experience on social media platforms and websites, he crowned his lifelong dream by joining Inter as the club's first Social Media Manager figure. During the 9 years spent inside the club he had the opportunity to follow the Nerazzurri world at 360°, living the team closely between home and away matches, dealing with content creation on the field, planning and strategy of the different channels, the influencer world and media days with the first team players, supporting them also in the management of their own social accounts. He has been freelancing as a freelance Social Media Manager and Content Creator since mid-2022.
A graduate in Philosophy, Enrico Gelfi turned toward the Sport Industry after attending the
San Marino/Rimini MasterSport.
He worked as the Communications Manager of SGplus, one of the leading firms in the
sports marketing, for 10 years, much of which was spent as a partner in the company.
He founded and managed the talent department of the Italian unit of MP Managment Group - now
Select Model - dealing with enhancing the image of actors, top athletes and TV personalities.
In 2017, he founded EIS, a sports management agency, with which he manages the image rights of
professional sportsmen according to an innovative and evolving idea of the role of the champion.
He was a partner in a second agency, Sport Digital House, with which he started in 2020.
the Italian Esports Observatory, the first B2B networking and training platform for the
Italian Esports operators.
He is also Founder of Workpleis, the first digital community that aggregates managers, professionals
and champions to discuss the contribution that sports can make within companies.
He is director of the International Master's in Sport Management at Rome Business School,
Adjunct professor at the Catholic University of Milan and lecturer in several training courses
Dedicated to sports management.