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THE COURSES.

Online Course in Sports Social Media Manager

March 14 to May 2, 2025

Every Monday and Friday

2:30 to 4:30 p.m.

Don't waste time, request information now:

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You also participate in the Online Course in Sports Social Media Manager

The Sports Social Media Manager course is concerned with training a professional figure capable of designing and planning verticalized marketing and communication strategies in the world of sports.

The Social Media Manager must have communication, creative and strategic skills. In particular, he or she must be able to:

  • Drafting an editorial plan
  • Creating and planning posts
  • Research and create content
  • Increase user engagement by adopting specific strategies
  • Choose what news to publish and in what way

This job requires a thorough understanding of the communication logic of social media and the tools to be used. The Sports Social Media Manager has an added element of complexity, as he or she must take into account the passion of fans and the emotional involvement of fans.

The course aims to provide the basics on which a social media manager operates and verticalize them in the world of sports by touching on multiple points and studying the complexity and diversity of each.

This figure has been growing strongly in recent years, as sports is not only an opportunity for entertainment but also for show and social engagement.

To whom is it addressed?
  • High school graduates with experience
  • Graduates in communication, journalism, humanities
Maximum number of participants:
30
Course Duration:
  • Study of teaching materials;
  • VOXY-6-month English course-"all you can learn" formula (alternatively and in possession of at least a self-certified B2 level, it is possible to opt for one of the following languages: English, French, Spanish, Portuguese and Italian);
  • ON-LINE classroom phase in Live streaming (30 hours of class );
  • 200-hour internships throughout the country in industry agencies and sports clubs;
  • Project work;
  • Disclosure cv and portfolio
  • Study of digital marketing
  • Sponsor management
  • Application of innovation management in football
  • Effective communication in sports organizations
  • Study and planning strategies
  • Management of social platforms (Instagram, Facebook, Tik Tok...)
  • Social content creation (images, reels...)
  • Copywriting, communication skills
  • Focus on advertising
  • Analysis of trends and competitors
  • Data analysis
  • Admission and selection procedures;
  • Start of the Course according to the scheduled dates;
  • VOXY- 6-month English course- "all you can learn" formula (alternatively and in possession of at least a self-certified B2 level it is possible to opt for one of the following languages: French, Spanish, Portuguese and Italian);
  • Study of teaching materials, to prepare for the classroom phase;
  • Classroom phase: Theoretical lectures and live-streaming practical exercises, totaling 30 hours.
  • Attainment of private certificate of attendance at the Course issued by our Institute
  • Project work
  • 130 internships at sports marketing agencies
  • Nationwide cv and portfolio dissemination.

They say about us:

Stefano RossiStephen Rossi
16:12 31 May 23
Wonderful experience that opened my mind about processes such as marketing and sponsorship that, previously, I ignored them working. Teachers who were engaging and with whom you could establish a nice rapport during the classroom lessons. Thanks to tutors Sharon Renna and Giada Iman Ferru.Stefano Rossi
Daniela CorsoDaniela Corso
11:51 30 Nov 22
This is the second course I have conducted with this academy and it is a significant figure.This is training at a level of excellence both for the high professionalism of the teachers and for the perfect underlying organization.I highly recommend it for those who want to take on technical skills in the sports sector from a perspective that is not only theoretical but also practical and career-oriented.
Mario De CarloMario De Carlo
08:05 29 Oct 22
I took the football press officer course and found it very interesting and well structured. Our tutor was always present and attentive to our needs, and the lecturers chosen for the training are all knowledgeable and up-to-date.
Mariagrazia CicalaMariagrazia Cicala
12:48 12 Oct 22
Current student of a fantastic training course. One feels in the right place at the right time (at any age). Comfortable environment, qualified staff, professional and super helpful lecturers. Everything at hand to start or improve one's preparation in the subject. Besides the fact that it is in itself an experience that I strongly recommend, it could be the right bridge between study path and work environment.
Sara CavaraSara Cavara
19:01 13 Apr 22
I am currently taking the Training Course in Football Esport & Digital Business and I am finding it not only really very interesting, but also very specific and focused. The Coordinator is really helpful, in my specific case she is helping me a lot by supporting me with recordings and clarifications, given the dynamism of my work, which often sees me transferring from one office to another.The lecturers I have been dealing with are very knowledgeable and helpful, they allow you to interact and to be able to ask specific questions, also concerning work details, which does nots empre happen.Very satisfied!
salesforce girocreditosalesforce girocredit
07:56 02 Apr 22
My name is Gianmarco Campari, I attended the football observer course in Milan.Fantastic experience, very prepared teachers is very clear in the explanations. A very professionalizing course.Tutor always available.What can I say, I would really recommend it to everyone!
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Partners for Online Course in Sports Social Media Manager 

Our lecturers

Alessandro Guarini

Advertising professional specializing in digital media thanks to a solid and long-standing
experience developed in leading media agencies and concessionaires in the Italian market such as Matrix Spa (Telecom Italia Group), A. Manzoni & C. (GEDI Gruppo Editoriale). Currently marketing manager of the digital media division of Sport Network Srl, primary publisher and advertising concessionaire for some of the main newspapers in the Italian sports panorama such as Corriere dello Sport, Tuttosport, Autosprint, Motosprint.

Federico Tardito

He was born in Turin in 1984. Photography came into his life in 2004, changing the way he lived and related to
others and with the world around him. A professional photographer and publicist journalist, since 2006 he has specialized in sports and
portrait working as a staff photographer for LaPresse for five years, covering clubs such as Juventus and Turin and international sporting events up to the Winter Olympics in Vancouver, he then worked with other agencies including, Insidefoto, Agf, AFP, Reuters and many others such as
freelance photographer. His images are published in numerous Italian and international magazines and newspapers such as.
L'Equipe, Gazzetta dello Sport, Sportweek, La Stampa, to name a few. In 2012, he founded the agency One+Nine Images specializing in soccer photography and working as personal photographer of footballers such as Leonardo Bonucci, Gianluigi Buffon, Paulo
Dybala and many others and collaborating on photo campaigns for big brands such as Nike and Adidas. In 2019 he starts working together with Fujifilm becoming part of the brand's official ambassadors and in parallel he also works on portrait photography of sports and non sports personalities for brands and publishing. Since 2020 he has been pursuing his personal project I'mperfect with the aim of telling the story of beauty
Of ordinary people through their imperfections.

Ilaria Iozzi

Born in Naples in '91, a lifelong Inter fan, at the age of 22, in 2013, after an already established experience on social media platforms and websites, he crowned his lifelong dream by joining Inter as the club's first Social Media Manager figure. During the 9 years spent inside the club he had the opportunity to follow the Nerazzurri world at 360°, living the team closely between home and away matches, dealing with content creation on the field, planning and strategy of the different channels, the influencer world and media days with the first team players, supporting them also in the management of their own social accounts. He has been freelancing as a freelance Social Media Manager and Content Creator since mid-2022.

Enrico Gelfi

A graduate in Philosophy, Enrico Gelfi turned toward the Sport Industry after attending the
San Marino/Rimini MasterSport.
He worked as the Communications Manager of SGplus, one of the leading firms in the
sports marketing, for 10 years, much of which was spent as a partner in the company.
He founded and managed the talent department of the Italian unit of MP Managment Group - now
Select Model - dealing with enhancing the image of actors, top athletes and TV personalities.
In 2017, he founded EIS, a sports management agency, with which he manages the image rights of
professional sportsmen according to an innovative and evolving idea of the role of the champion.
He was a partner in a second agency, Sport Digital House, with which he started in 2020.
the Italian Esports Observatory, the first B2B networking and training platform for the
Italian Esports operators.
He is also Founder of Workpleis, the first digital community that aggregates managers, professionals
and champions to discuss the contribution that sports can make within companies.
He is director of the International Master's in Sport Management at Rome Business School,
Adjunct professor at the Catholic University of Milan and lecturer in several training courses
Dedicated to sports management.

The Online Course in Sports Social Media Manager is also available in an online version

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