Online Master's Degree for Basketball Manager

Participate in the Online Master's Degree for Basketball Manager

10 Months starting September 28, 2026

 

 

The SBA Basketball Manager Master's program has the goal to train future executive and managerial figures, capable of planning and designing activities, strategically managing facilities; coordinating relationships between athletes, organizing sports events, also managing legal, economic aspects of the professional and amateur sports sector.

A basketball manager is the silent architect of a team's successes. Behind the scenes, he weaves strategy, insight and courage into every decision. He picks the right players, anticipates the market, and builds the club's future.
Turns numbers and statistics into winning moves. He works side by side with the staff to pursue ever greater ambitions. It is the mind that shapes dreams of victory.

The course is sponsored and recognized as a continuing education project by FIP ( Italian Basketball Federation)

Program

HISTORY, CONTEXTS AND ADMINISTRATION 

  • Basketball history, NBA, NCAA, FIBA Euroleague and national competition
  • Governance in sport at the international and national levels
  • Professionalism and amateurism in sports CONI, SPORTS, FEDERATIONS, LEAGONS, SOCIETIES AND SPORTS ASSOCIATIONS, women's basketball.
  • Financial statements of professional companies and A.S.D.
  • The figure of the sports worker: obligations, protections and labor law framework. Is there still a difference between amateur and professional sportsman?
  • The cost of a sports contract: the new tax and contribution burdens. The difference between an ASD/SSD and professional for-profit companies.
  • Contract tax planning: techniques and concrete examples of social budget optimization
  • The use of image rights in sports contracts in Italy and the world. The blurred boundary between licit and illicit exploitation.

SPORTS AREA.     

  • General Management
  • THE Sports Management
  • The Team Manager
  • The Youth Sector 
  • Match analysis in Basketball

MARKETING AND COMMUNICATION AREA 

  • Communication in sports
  • Sports journalism and press offices
  • Social media and digital communication
  • The organizing committee of a sporting event 
  • Organizing a sporting event
  • Sports sponsorships 
  • Club revenue
  • Sponsorship activation
  • Roi of sponsorships
  • Licensing and Merchandising 
  • Ticketing 
  • Media Rights in Sports
  • Sustainability in sport
  • Psychology in sport

Training Project

  • Admission and selection procedures
  • Start of the course according to the scheduled dates
  • Voxy- 6-month English course- "all you can learn" formula (Alternatively and in possession of at least a self-certified B2 level it is possible to opt for one of the following languages: French, Spanish, Portuguese and Italian;
  • Live streaming lessons on Google meet platform, lasting 10 months;
  • Experience sporting event;
  • Achievement of private certificate of course attendance issued by our institute
  • Internship: Course participants will have the opportunity to complete a 200-hour internship in professional and amateur basketball clubs and sports marketing agencies nationwide alongside industry professionals and sector agencies.
  • Promotion of professional profile: Reworking, updating and disseminating the Cv to companies in the field.

Our Teachers

Involved Partners

Moncalieri Basketball
Fortitudo Basketball Bologna 103
Blue Star Basketball
Orzi Basketball
Libertas Livorno 1947
Amatori Basket Pescara 1976
Vigarano Basketball 2008
New Basketball Brindisi
Universe Treviso Basketball
Andrea Costa Imola
Varese Basketball
You First Sports

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information

Participants

50

Course Duration.

50 hours minimum self-study self-study for the provided lecture material and handouts provided during lectures, including the ability to review recorded lectures on the platform and any planned exercises

  • Propaedeutics: sending teaching materials
  • Voxy- 6-month English course- “all you can learn” formula (alternatively and in possession of at least a self-certified B2 level it is possible to opt for one of the following languages: French, Spanish, Portuguese and Italian);
  • Live streaming classes on Google meet platform, lasting 10 months;
  • Experience sporting event;
  • Internship: 200 hours at Basketball Companies or industry agencies nationwide.

To whom is it addressed?

  • Graduates and undergraduates in exercise science, communication science, business, athletes and executives who present a deep passion for the world of basketball.
  • Graduates only with recent experience in the field.

Certificates

  • Private certificate of attendance issued by our institute which enjoys ISO 9001 Certification (TUV),
  • Private certificate of internship, where applicable.

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