The course aims to train specialists in the sales area.
The sales manager represents a figure of strategic importance to companies, as it actively intervenes in setting and achieving revenue targets, thus playing a key role in the success of an enterprise's business.
It deals with design and implement a business plan, according to which it will have to define the goals to be achieved, carry out a'Thorough analysis of the product or service offered by the company, establish a budget.
The Sales Manager must possess, like all professionals, a perfect combination of hard skills (technical skills) and soft skills (soft skills). He or she is required to have in-depth knowledge of the communication, sales and marketing techniques and their applied use. It is most important, moreover, that they take an interest in acquiring a update constant on the subject, to keep up with the times and continuously renew the effectiveness of its interventions.
A good sales manager must also possess excellent managerial and organizational skills, analytical and decision-making skills, problem-solving.
Also important is the good knowledge of the English language.
