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Online Master's Degree for Football Manager


By June 30, we will give you the registration fee as a gift! Fill out the form to get a valid coupon equal to the registration fee itself

October 7, 2024 to December 6, 2024

Monday, Wednesday and Friday

2:00 p.m. to 5:00 p.m.

Don't waste time, request information now:


You also participate in the Online Master's Degree for Football Manager

The SBA Master's Degree for Football Manager trains a managerial figure who works across the board in the sports industry. The course has a purely soccer focus, to train future managers of soccer teams.
The football manager is a figure capable of planning projects and activities, strategically managing sports organizations, facilities and events, with specific skills in business management, marketing and communication strategies, as well as the legal, economic and financial aspects of the professional and amateur sports sector.

To direct the different areas within a sports club, the sports manager must have excellent legal-economic knowledge, which is why he or she is one of the most sought-after figures in Italy. More and more companies are looking for new professionals who can develop the team's business, combining passion with technical and managerial knowledge. This profession is also recognized in Anglo-Saxon countries, not only with regard to large companies, but also in a growing number of organizations, clubs, federations and sports facilities.

That of a football manager is an exciting and financially rewarding profession.

To whom is it addressed?

Bachelor's or Master's degree

Maximum number of participants:
Maximum 30 participants

Private certificate of attendance
Issuance of ASI regular membership card.
Membership in the register of football managers ASI


CV dissemination at football and sports clubs

Course Duration:

VOXY- 6-month English course- "all you can learn" formula (alternatively and in possession of at least a self-certified B2 level it is possible to opt for one of the following languages: French, Spanish, Portuguese and Italian);

Live Streaming classes 80 hours (3 meetings per week) from October 7, 2024 to December 6, 2024.

2-month internships in sports clubs and agencies nationwide (130h)


  • The role of the sports manager
  • Sports club management
  • Work Group Management
  • Winning sports management models
  • Athlete and sports club career planning
  • Management in soccer
  • Soccer market strategies
  • The consulting activity
  • Sports mental coach


  • Marketing management
  • Management of a company or athlete's image.
  • Investment strategies in soccer
  • The creation of 'Business Plan' for sponsors
  • The influence of the media in soccer
  • Press offices
  • Sustainability in sport


  • The financial statements of sports clubs
  • The contractual management of the athlete
  • Sports justice
  • Taxation in sponsorships
  • Admission and selection procedures
  • Start of the Master's program, current A.A., according to scheduled dates
  • Voxy 6-month English course - "all you can learn" formula (Alternatively and in possession of at least a self-certified B2 level, it is possible to opt for one of the following languages: French, Spanish, Portuguese and Italian;
  • Live streaming lessons 80 hours from Oct. 7, 2024 to Dec. 6, 2024.
  • Achievement of private certificate of attendance in the master's program issued by our institute
  • Issuance of ordinary ASI membership card
  • Membership in the football manager's roll of the International Sports Association for one year
  • Internship: Master's participants will have the opportunity to carry out a 2-month internship (130 hours) in professional and amateur soccer clubs and sports marketing agencies nationwide alongside industry professionals and sectoral agencies.
  • Reworking, updating and disseminating the Cv to companies in the field.
  • During the internship activity, the students will work in the sports and marketing secretariats of partner companies and agencies, performing activities of:
    - Drafting of communiqués
    - Marketing plans
    - Event Management
    - Ordinary sports management

They say about us:

Stefano RossiStephen Rossi
16:12 31 May 23
Wonderful experience that opened my mind about processes such as marketing and sponsorship that, previously, I ignored them working. Teachers who were engaging and with whom you could establish a nice rapport during the classroom lessons. Thanks to tutors Sharon Renna and Giada Iman Ferru.Stefano Rossi
Daniela CorsoDaniela Corso
11:51 30 Nov 22
This is the second course I have conducted with this academy and it is a significant figure.This is training at a level of excellence both for the high professionalism of the teachers and for the perfect underlying organization.I highly recommend it for those who want to take on technical skills in the sports sector from a perspective that is not only theoretical but also practical and career-oriented.
Mario De CarloMario De Carlo
08:05 29 Oct 22
I took the football press officer course and found it very interesting and well structured. Our tutor was always present and attentive to our needs, and the lecturers chosen for the training are all knowledgeable and up-to-date.
Mariagrazia CicalaMariagrazia Cicala
12:48 12 Oct 22
Current student of a fantastic training course. One feels in the right place at the right time (at any age). Comfortable environment, qualified staff, professional and super helpful lecturers. Everything at hand to start or improve one's preparation in the subject. Besides the fact that it is in itself an experience that I strongly recommend, it could be the right bridge between study path and work environment.
Sara CavaraSara Cavara
19:01 13 Apr 22
I am currently taking the Training Course in Football Esport & Digital Business and I am finding it not only really very interesting, but also very specific and focused. The Coordinator is really helpful, in my specific case she is helping me a lot by supporting me with recordings and clarifications, given the dynamism of my work, which often sees me transferring from one office to another.The lecturers I have been dealing with are very knowledgeable and helpful, they allow you to interact and to be able to ask specific questions, also concerning work details, which does nots empre happen.Very satisfied!
salesforce girocreditosalesforce girocredit
07:56 02 Apr 22
My name is Gianmarco Campari, I attended the football observer course in Milan.Fantastic experience, very prepared teachers is very clear in the explanations. A very professionalizing course.Tutor always available.What can I say, I would really recommend it to everyone!

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Partners for Online Master's Degree for Football Manager 

Our lecturers

Edward Vanni

Born and raised in Tuscany, a lifelong lover of soccer, he is involved in sponsorship research and management at ACF Fiorentina. He also boasts previous experience in You First Sports, FC Inter and Como 1907.

Marco Vittorio Tieghi

Experienced sports law attorney with many years of experience in international law firms (in particular, in assisting related to international transfers of top-level players and coaches).
FIFA licensed sports agent since 2013, now FIFA Legacy Agent with license registered with the FIGC. He advises clubs, players, coaches, managers and other agents in domestic and international brokerage transactions.
He also performs buy-side consulting for private equity firms and also as a business advisor for sports tech companies/startups.
In parallel, he also lectures at universities and private training institutions on sports law and management

Ilaria Iozzi

Born in Naples in '91, a lifelong Inter fan, at the age of 22, in 2013, after an already established experience on social media platforms and websites, he crowned his lifelong dream by joining Inter as the club's first Social Media Manager figure. During the 9 years spent inside the club he had the opportunity to follow the Nerazzurri world at 360°, living the team closely between home and away matches, dealing with content creation on the field, planning and strategy of the different channels, the influencer world and media days with the first team players, supporting them also in the management of their own social accounts. He has been freelancing as a freelance Social Media Manager and Content Creator since mid-2022.

Gianclaudio Romeo

Born in 1984, he is a sports manager with more than a decade of experience in communications, marketing and events.

A member of the Advisory Board of the Sport and Sustainability Observatory of the Department of Business Sciences of the Alma Mater Studiorum - University of Bologna, he deals with sustainable development applied to the sports world as an analyst and trainer for companies, sports organizations and athletes.

In the rugby world, he has been a manager and club coach specializing in starting the game of oval ball. He supports the Italian Rugby Federation for more than 10 years, holding positions in communication, press office, media management, events, security, plant engineering and secretarial work over time.
A deep connoisseur of the discipline, he has produced several researches in sociology and marketing on the world of rugby, contributing to the publication of specific volumes on the subject. With his master's thesis in brand management on the sponsorships of the Italian Rugby Federation, he was awarded the "Stefano Benetton Library" Award and the "Giorgio Lago" Communication Award in 2010.

He holds a bachelor's degree in communication sciences and later completed a Level II university master's degree in Accountability, Innovation Sustainability - MARIS.

"Stefano Benetton Library" award and "Giorgio Lago" communication award in 2010 with a master's thesis in brand management on sponsorships of the Italian Rugby Federation.

His professional expertise has matured in professional soccer, college sports, and major international events related to specific disciplines such as beach volleyball, soccer, marathons, rugby, and even multisport events.

Luca Pacini

Sports lover by visceral vocation.
He was Press Officer for Bologna, which reached two semifinals in 1998/99, in the Coppa Italia and the UEFA Cup.
Since 2015 in La Fiorentina and with an active participation in the notary's office drafting the articles of incorporation of Fiorentina Women's FC.

Alessio Cracolici

Parma Calcio team manager since 2017

Enrico Gelfi

A graduate in Philosophy, Enrico Gelfi turned toward the Sport Industry after attending the
San Marino/Rimini MasterSport.
He worked as the Communications Manager of SGplus, one of the leading firms in the
sports marketing, for 10 years, much of which was spent as a partner in the company.
He founded and managed the talent department of the Italian unit of MP Managment Group - now
Select Model - dealing with enhancing the image of actors, top athletes and TV personalities.
In 2017, he founded EIS, a sports management agency, with which he manages the image rights of
professional sportsmen according to an innovative and evolving idea of the role of the champion.
He was a partner in a second agency, Sport Digital House, with which he started in 2020.
the Italian Esports Observatory, the first B2B networking and training platform for the
Italian Esports operators.
He is also Founder of Workpleis, the first digital community that aggregates managers, professionals
and champions to discuss the contribution that sports can make within companies.
He is director of the International Master's in Sport Management at Rome Business School,
Adjunct professor at the Catholic University of Milan and lecturer in several training courses
Dedicated to sports management.

Massimilano Dibrogni

With a degree in Economics and Business, he later earned a Master's degree in Management of Sports Organizations, and in 2007 he graduated as a F.I.G.C. Sports Director.

Genarle secretary and chief operating officer of many Serie A and B football clubs including Hella Verona F.C., Carpi F.C., Vicenza calcio, F.C: Bari, he is currently general secretary U.S. SALERNITANA 1919 srl.

David Ghione

A graduate in Economics from the University of Turin, he is currently the Country Manager Italy and Switzerland for You First Sports, a multinational sports marketing and athlete representation agency.

The agency handles Brand consulting, sponsorship activation, branded content and talent management.

He has a 10-year background in Adecco, a leading global HR company, dealing with Marketing and Sponsorships, a period in which he served as Global Sponsorships Director managing complex projects such as the 2006 Turin Olympics, the 2006 Basketball World Cup in Tokyo 2006, the America's Cup Valencia 2009, and other experience in Formula 1 and tennis working for over 10 years with the ITF (International Tennis Federation) for the Davis Cup.

In 2009, he joined Pallacanestro Olimpia Milano, then Armani Jeans, as the club's Marketing and Commercial Director, handling club revenues and Partner management.

Francis Bevilacqua

Once I graduated with a Master's degree in Business Administration like many I started my professional career in the world of finance. After two years between IBM and EY I decided to reset everything and get back into the game to pursue my dream of working in the world of soccer. In the summer of 2018 that opportunity came from AC Monza, looking for a figure in marketing. A few weeks after my arrival, the club was bought by the Fininvest group, and from that moment I had the privilege of living on the front line as Marketing Director the path that took the team from Serie C to Serie A in four seasons.

Alexander Casaglia

After an advertising background that led him to conduct radio and television broadcasts, at numerous Roman stations, he gained gratification by collaborating on the statistical side with Guerin Sportivo, under the editorship of Matteo Marani. He has been working at InStat since the summer of 2015, continuously following teams such as Panathinaikos, Austria Wien, Carpi, Hacken, Wurzburger Kickers, Mainz, Sampdoria, Miami Fc, Henan Janye, Hellas Verona, Novara, Ascoli, Udinese, and Al Wahda. He has
obtained the qualification of Professional Observer at the Figc in April 2016, and for years has been an external collaborator of coach Cristiano Bergodi, both when the latter is called to Italian and Romanian teams (currently at Voluntari - Serie A). He speaks continuously in football programs at various radio stations in Naples. In his "spare time" he loves to travel and attend soccer competitions everywhere in the world (tour in China and Canada recently), and collaborates with the staff of Ladispoli (Serie D girone G).

Luis Vizzino

Lawyer expert in Sports Law and A.C Professor at the University of Salerno at the Faculty of Law - Chair of Sports Law.
Assists athletes, agents and companies in judicial and extrajudicial proceedings.
He is a Member of the Sports Law Commission at the National Forensic Council in Rome, as well as Coordinator of the Italian Sports Lawyers Association for the Basilicata region.
Former lecturer of the legal area at the Course for Head of Youth Sector FIGC, technical sector; author of several publications on legal-sports matters, as well as speaker at multiple Conferences.
He is a legal trustee for AIAC (Italian Football Coaches Association), a member of the Figc Basilicata Legal Office and a member of the FiTri National Federal Tribunal.

Domenico Fracchiolla

A law graduate, he began his career in pure youth clubs, first with Pro Inter Bari and later with Wonderful Bari.
From 2014 to 2016 he served as Head of Bari's youth sector, then collaborated for the 2016/17 season with Udinese as Academy manager.
In the 2017-18 season he became sporting director of Virtus Francavilla Calcio and after a brief experience in 2019 in Romania with hermannstadt, he became sporting director of Calcio Lecco from January 2020 to June 2022. From June 2022, he is the new General Manager of Virtus Francavilla Calcio.

Luigi Caputo

Co-founder of Sport Digital House and the first digital marketer in Italy to apply the funnel marketing method to the sports sector. After an initial experience as a professional journalist for Corriere della Sera, Sky Sport and Huffington Post, his career in digital marketing began with TIM, where he held the roles of digital communication specialist and branded content manager.

For TIM he takes care of storytelling projects, TV branded content and the development of digital campaignsSubsequently, he works in Coca-Cola as Country Manager of the WOAH project: the multinational company's first digital branded entertainment platform dedicated to teenagers' engagement.

After these fruitful corporate experiences, he decided to take the path of creating an autonomous business in the digital sphere. Together with two partners he founded Sport Digital House: the first Italian digital agency to apply the funnel marketing method to the sports sector. With this agency he manages the social and digital campaigns of several Olympic athletes and creates business strategies to directly monetize their social fan bases, thus generating direct revenue beyond traditional corporate sponsorships.

Marcel Vulpis

Professional journalist specializing in sports economics and politics. Founder and director of the Sporteconomy news agency. Head of press office Alpine Ski World Cup Bormio 2005 and Fifa Fan Fest Romae 2010. In January 2021 he was elected Deputy Vice President of Lega Pro, with responsibility for the commercial, marketing and communication area.

Danila Bavastro

Graduated in Political Science with a master's degree in Social Media Marketing; registered as a journalist since 2012. She began her career in soccer in 2010 as Press Officer of Genoa Cfc, and then held the role of Social Media Manager since 2013. Her curiosity for the web and passion for digital led her to specialize more and more in Digital Communication & Social Media Management, thanks also to her participation in the most important training events in the sector. In 2017 she receives the award "Web Marketing Awards - Social Sports category" (Web Marketing Festival of Rimini) for the activity "Genoa Social Wall". In 2018 she is selected as a speaker for the first edition of the Social Football Summit: the first Italian event of digital marketing applied to the world of soccer.

Antonio Giordano

Graduated in Law from the University Federico II of Naples in 2005. Fifa agent since 2008, gifted with great football inclination and expertise in Sports Law. Lecturer in Sports Law at some professional training schools in the cities of Taranto and Bari since 2008. Consultant and observer.

Alberto Barile

Chief operating officer of Torino Football Club S.p.A. and member of the audiovisual rights committee, commercial and brand licensing, communication and marketing, safety and security. Participates in multiple academic and conference experiences on professional soccer.

Some pictures from the classroom

The Online Master's Degree for Football Manager is also available in an online version

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