The Fifa Fair Play Award is an important award. Not only because of the prestige that has always accompanied it, but especially because it addresses a sensitive and fundamental topic related to soccer and manifested in many aspects of the sport, both inside and outside the playing rectangle.
A player's impetus in helping a teammate or opponent, the integrity with which he or she relates not only to the protagonists of the sport (referees, match directors, etc...) but of people in general, represent aspects that are taken into consideration when awarding recognition.
The fair play is, in other words, soccer in its purest form. And it is with great pride that Sport Business Academy tells that the beautiful tweet from Genoa Calcio, with heartfelt congratulations to the rival Fabio Quagliarella, captain of Sampdoria, was in the running for the 2019 FIFA Fair Play Award and was produced by the Rossoblu communication area, which includes, in addition to Giuseppe Sapienza, the lecturer of SBA Sports Press Officer Course, Dr. Danila Bavastro.
"Proud to have a rival like you." reads the tweet, which, expressing the greatest values of sports, celebrates the record of the Sampdoria striker who, at 36, with the double scored in the match with Udinese and going on to score for the 11th consecutive time in the league, equaled the Argentine's Gabriel Omar Batistuta In the 1994/1995 season.
The tweet, which came from the rival club, shows how beyond colors and factions, the beauty of sports is measured in the talent of its players, across the board and universally.
Who is Danila Bavastro, lecturer for Sport Business Academy.
Political Science graduate, a master's degree in Social Media Marketing, journalist since 2012. Danila Bavastro began his career in soccer in 2010, as press officer of Genoa Cfc, and then held the position of Social Media Manager since 2013.
A great passion for the web led her to specialize in Digital Communication & Social Media Management, thanks also to participation in the most important training events in the field. In 2017, she received the "Web Marketing Awards - Social Sports category" award. (Rimini Web Marketing Festival) for the activity. "Genoa Social Wall". In 2018, she was selected as a speaker for the first edition of the Social Football Summit: Italy's first digital marketing event applied to the world of soccer.
