Vice President Business Development Europe of Open Influence, one of the world's most important influencer marketing agencies.
Karim De Martino began his career in the digital world in 1997 at Radio Deejay, to which he added a seasonal consultancy as digital area manager with Festivalbar in 1999.
In the following years he creates Boomer, a marketing agency specializing in giving support to players in the music world. Boomer was later acquired by the Kiver Group, of which De Martino then took on the role of head of the influencer area. The first project he followed under this role was "The Blonde Salad," Chiara Ferragni's blog, which was brought in a few years to be a case study of international success. From 2010 to 2014 Kiver became the incubator of several projects related to influencers, from the blogs of Alessia Marcuzzi "La Pinella," Melissa Satta and Filippa Lagerback, to the creation of a network of fashion blogs that included Irene's Closet, among others.
His career led him to work in Los Angeles, from which, to this day, he still works for Open Influence.
