Many people have spoken and written about them. Also Forbes posted an article, highlighting the innovation and genius behind the platform they designed i.e. Kama Sports.
Let's talk about Carlo Bertelli, Davide Ragazzi and Nicola Bosio, the three founders of the IT startup based on the shores of Lake Iseo, which has set itself the ambitious mission of bringing the'Industry 4.0 and big data in the world of soccer.
Kama Sport's undisputed success in sports big data
This young and passionate team today finished the financing round with a capital increase of 1 million 60 thousand euros, at a post-money value of about 21 million and total capital raised thus exceeding 1.5 million since its founding.
In less than three years, their platform has become a key tool for Serie A teams such as the Spalletti's Napoli, Mazzarri's Cagliari and Dionisi's Sassuolo, as well as technicians such as Filippo Inzaghi, Vincenzo Italiano and Roberto De Zerbi in the technical-tactical analysis, in the definition of the game strategy and in the buying campaign to identify the champions of the future.
It has positioned itself steadily in the sports performance sector and in less than a year has multiplied its value more than sevenfold from 2.5 million to 21 million. Not only that,
Kama.sport Brasil was also born on June 13, 2021, to attack the South American market as well.
Kama Sport and the partnership with SBA
Today Kama Sports is a partner of the SBA courses and, specifically, it will be the software that will be used during the football observer course e the one for Match Analyst. A source of pride for the training institution specializing in the sports sector, which in this way embellishes its program, offering its students the opportunity to learn the use of one of the most important and most widely used technologies in the field of collecting and analyzing data related to a match and a team.
We met with the Ceo of Kama Sport, David Boys, to get a closer look at how the platform works and what the potential of this tool is today.
How did the idea for Kama.Sport come about?
The idea of Kama.Sport was born during the first Hackaton On match analisys in soccer, organized by FIGC in 2017. Specializing in web technologies and data analytics, our passion for soccer prompted us to participate. Here, we identified an unmet need in soccer: technical staffs and sports clubs were having difficulty accessing and using available data.
Despite the abundance of data produced, there was a lack of an integrated and flexible platform for practitioners to input their own methodology and use all types of data to achieve their specific goals. The solution is Kama, an all-in-one platform that combines soccer passion with data and, with chameleon-like ability, adapts to what staff, sports clubs and federations need.
Why is it important to talk about Big Data in the sports industry today?
I big data have become a crucial resource in soccer and sports in general, offering a huge amount of real-time data. Talking about it and using appropriate tools to access it is essential to stay ahead of the curve. Ignoring data today is tantamount to ignoring fundamental technologies such as computers or the Internet, leading to a significant competitive disadvantage.
What are the functions and capabilities of your software?
Kama.Sport stands out for its ability to integrate and customize: users
can enter their methodology, define their goals, and access all data and
all the functionality needed to achieve them. The all-in-one Kama platform offers tools
specific to data analysis, video analytics, training management, and scouting. For example,
allows you to analyze the opponent's ability to build from the bottom up and get to the
finalization in the last 30 meters, allowing the staff to prepare sessions of
targeted training.
How can those who choose SBA's Match Analyst pathway benefit their professional preparation by upgrading their use of the software?
Participants in the Sport Business Academy's Match Analyst course will have a big benefit
from the advanced use of Kama. The software offers a practical and in-depth experience in analyzing
of data, which is essential for modern professional preparation in soccer. Students will learn about all types of soccer data, interpret complex data, apply strategic analysis and develop skills in using advanced technological tools. This experience will make them more adept at analyzing performance, predicting match trends, and formulating effective tactics, skills that are fundamental to a modern match analyst.
What will our course students learn in the part assigned to the use of your
platform?
Learners will have the opportunity to learn how to use Kama.Sport for detailed and customized match analysis, pre and post match.
They will learn to extract and interpret relevant data, use video analysis tools, and integrate this information into training planning and game strategy.
Emphasis will be on developing a data-driven methodological approach to making informed decisions and optimizing sports performance.
How does Kama.Sport aim to revolutionize the approach to soccer through the application of cutting-edge technology, and what are your long-term goals in contributing to the evolution of the soccer industry?
Kama.Sport aims to revolutionize the approach to soccer by integrating all industry data and technologies, building cutting-edge tools using machine learning, artificial intelligence and machine learning techniques.
The goal is to transform the way data is used in soccer, enabling greater personalization and precision in game strategies and athlete preparation.
Our goal is to become a benchmark in the soccer industry for technological innovation, contributing significantly and impactfully in the evolution of the game.
Provocative question: if it is true that soccer, and sport in general, is determined by a set of technical data that are inescapable, where can we still find the beauty of sport?
The beauty of sports, and particularly soccer, transcends technical data. Kama, meaning passion, understands the importance of emotion in sports.
Technology, rather than obscuring, enriches the sport. Soccer has evolved over the years. Society has changed and the techniques and technologies applied have changed.
Every innovation, such as new training tools or advanced data analysis systems, changes the way the game is played, but does not affect its essence. The beauty of sport lies in its unpredictability and the emotions it arouses.
Players like Maradona and Messi played in different eras with different technologies, but both inspired intense and memorable emotions.
With data, fans can appreciate not only the athletic talent, but also the strategic and tactical complexity behind each play.
Kama's mission is to lead soccer into the future by enhancing its inherent beauty. The use of data not only enhances talent and strategy, but also highlights the uniqueness and dynamism of each athlete, emphasizing the human and exciting side of the sport.