Durata 8 mesi da 24 Giugno 2026
The goal is to increase knowledge and training in a world-that of sports marketing-which is increasingly competitive and at the center of the public stage, training the next generation of sports, marketing and communication professionals.
The focus is on marketing in the world of motor sports, of course: from Formula 1 to MotoGP, from Formula E to the new WEC starting this year.
Module 1: Introduction to the World of Motorsport
● History and Relevance: Historical evolution of motor racing and its economic and cultural impact.
● Actors and peculiarities: Overview of teams, drivers, federations and organizers.
● Geoeconomic and geopolitical analysis: Study of global economic dynamics and political influences on competitions.
Module 2: Legal Aspects in Motorsport
● Contracts and rights: Regulations related to sponsorship, television rights and intellectual property.
● International regulations: Analysis of the laws governing competitions worldwide.
● Ethics and responsibility: Discussion on ethical practices and sustainability in the industry.
Module 3: Marketing in Motorsport
● Sports marketing strategies: Techniques specific to the automotive and motorcycle industries.
● Sponsorships and activations: Managing partnerships and creating fan experiences.
● Endorsement with pilots: Using pilots' image to promote brand.
● Contract management and personal branding: Creating and managing the public image of teams and individuals.
● Environmental sustainability: Integrating green practices into marketing strategies.
Module 4: Digital Communication and Social Media
● Communication and digital marketing: Using digital platforms to promote events and teams.
● Event organization: Planning and management of live and virtual events.
● Drafting sports articles/interviews: Journalistic techniques for content writing
engaging.
● Social media: Management of social platforms to interact with fans.
● Videomaking: Creating video content to promote events and stories.
Module 5: Data Analysis in Motorsport
● Role of the data analyst: Analyzing data to optimize performance.
● Introduction to data acquisition systems: Technologies used to collect real-time information.
● Approach to the Software used: Tools for data processing and interpretation.
● Pumping checks, calibrations, grip analysis, braking: Techniques to improve performance on the track.
● Study of the laws governing the statistics and dynamics of motor vehicle: stages of the
curve, statics and dynamics, acting forces, dynamic indices.
● Exercises and interactive analysis: Trainees will be able to carry out the analysis directly, and approach the interpretation of a received data package. They will then discuss the various views together with the lecturer, arriving at a hypothetical setting together.
Module 6: Psychological Aspect in Motorsport
● Motivation and performance: Techniques to improve individual and
team.
● Emotion management: Strategies for dealing with pressure and stress during the
competitions.
No Partners Yet Assigned.
50
50 hours minimum self-study self-study for the provided lecture material and handouts provided during lectures, including the ability to review recorded lectures on the platform and any planned exercises
