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Master's Degree in Motorsport Marketing

You also participate in the Master's Degree in Motorsport Marketing

in programming

The goal is to increase knowledge and training in a world-that of sports marketing-which is increasingly competitive and at the center of the public stage, training the next generation of sports, marketing and communication professionals.

The focus is on marketing in the world of motor sports, of course: from Formula 1 to MotoGP, from Formula E to the new WEC starting this year.

Program

There are 5 areas into which the Master's program in Motorsport Marketing is divided.

The first module is dedicated to a motorsport world overview: actors, peculiarities and relevance of the top two- and four-wheel series and relationship with other areas of the sport. The second appointment Instead, it has at its core the techniques, tools and theory of the sports marketing applied to motorsport. The third weekend of classes will focus on the core business of RTR sports, namely sponsorship in the world of motorsports, while the fourth module aims to delve into the vast world of the activation of the sponsorship itself. Finally, to close the cycle, an in-depth look at. media, PR and communication techniques.