Online Master's Degree in Sports Journalism & Digital Content

LEGAL MODULE

• Consolidated text of the journalist's duties;
• Principles and duties;
• Deontological fundamentals;
• Article 21 of the Italian Constitution;
• Code of ethics related to journalistic activities;
• Duties to minors;
• Duties to weak subjects;
• Duties to foreigners;
• Information duties;
• Article 48 (Disciplinary Proceedings) of Professional Law 69/1963;
• Article 15 of Law 47/1948;
• Principles from the intersection of the Constitution and professional ethics rules;
• Journalistic work;
• Treviso Charter.

IT HE INFROMATION AND JOURNALISM SYSTEM: institutions and professional profile.

• Information and communication law;
• Principles of communication;
• History of journalism;
• Sports communication;
• Duties of journalists, roles and duties of the press officer;
• Press office management;
• Ethics and ethics;
• Sociology of communication;
• Economics of media and publishing enterprises;
• Role of Category Institutes;
• International organizational and production models.

CULTURAL FOUNDATIONS OF INFROMACTION

• Elements of economics, micro and macro;
• Elements of public, civil and criminal law;
• Elements of community law;
• Contemporary world history;
• Social sciences;
• Science disciplines.

TECHNICAL DISCIPLINES FOR THE JOURNALISM PROFESSIONS

• The media, their organization;
• Verbal and nonverbal communication;
• Techniques of sports journalism;
• Writing a sports article;
• Techniques and languages of daily and periodical journalism in print, radio, television and the Web;
• Sending press release;
• The conference, news management and denial;
• Press review;
• Visual and graphic language;
• Sectoral languages;
• Press office journalism;
• Statistics and data analysis.

TECHNOLOGICAL INNOVATION, MULTIMEDIA AND CONVERGENCE JOURNALISM

• Accessing sources on the Internet and verifying their reliability;
• Comparative analysis of major national and international news sites;
• Participatory journalism (public and civic journalism, social networks, blogs);
• Internet television: analysis and techniques;
• From TV news to video news for infomobility;
• Differences with web content;
• Football journalism and media recall ;
• Communication and marketing in sports

SPORTS BUSINESS JOURNALISM - ECONOMIC-SPORTS SCENARIO:

• Basic elements of journalism and glossary of sports economics;
• The sport-business market (Italian and international);
• The soccer industry (opportunities and untapped potential);
• The sponsorship market (from soccer to minor sports);
• The audiovisual rights market;
• Fan bases of soccer systems and the method of football revenue sharing (Italian and foreign case histories);
• Sport-business in the publishing market (comparative experiences in Italy and the World);
• The frontier of new technologies and the impact on the world of sports;
• Economy and the Internet (the Sporteconomy case);
• The business-cutting press office in sports clubs.

SPORTS SCENARIO:

• Theories and techniques of sports journalism;
• The print media and newspaper reading;
• News agencies;
• The multimedia journalist;
• Radio, TV, radio commentary, and commentary: the evolution of the language of various media;
• Not just soccer: journalism in other sports;
• Journalism profession: old and new sources compared (from paper diary to social networks);
• Foreign press: the success of foreign tabloids;
• Relationship between the press and institutions (Coni and Figc).

SPORTS WRITING WORKSHOP:

- Learn how to write effective sports news, both for the web and for print media

- learn the basic techniques of SEO applied to sports texts

- Develop clear, narrative and professional writing

- Building modern chronicles, portraits and long pieces

- Understand the transition from informational writing to narrative writing

- Improve tone, pace, editing, choice of information

SPORTS SOCIAL MEDIA MANAGER:

• Study of digital marketing
• Sponsor management
• Application of innovation management in football
• Effective communication in sports organizations
• Study and planning strategies
• Management of social platforms (Instagram, Facebook, Tik Tok...)
• Social content creation (images, reels...)
• Copywriting, communication skills
• Focus on advertising
• Analysis of trends and competitors
• Data analysis
• Social strategy and approach respecting the nature of the club, its history and its players
• Respect for internal roles
• How to "think" content
• Differences in approach and profile management across platforms
• How to build content in collaboration.

PSPORTS ODCAST

• A new media
• Media history
• The World Scenario
• The Italian scenario
• Podcast economics
• Types of Podcasts
• Podcasts and social media
• The vodcast
• What future
• The scenario of the sports podcast
• International houses
• The Italian situation
• Podcasts and community building
• Podcast accelerator of the sport economy
• Analysis and study of the event/subject
• Types of podcasts
• Project Set-up
• Creative process
• Writing process. Text and sound design
• Instrumentation
• Software
• Pre-registration
• Registration
• Post-production
• Diction techniques and tools
• Tone and rhythm
• Structures of language
• Cover graphics
• Distribution
• Amplification

• Admission and selection procedures

50 hours minimum self-study self-study for the provided lecture material and handouts provided during lectures, including the ability to review recorded lectures on the platform and any planned exercises

• PROPEDEUTICS: study on specific texts + Voxy language platform for 6 months "all you can learn" formula (alternatively and in possession of at least a self-certified B2 level it is possible to opt for one of the following languages: French, Spanish, Portuguese and Italian;
• AULA PHASE: 12 months of live streaming training and Writing Workshop
• INTERNSHIP: Optional 200-hour internship at Press Offices;
• PROMOTION OF THE PROFESSIONAL PROFILE: Reworking and dissemination of the Curriculum Vitae to all industry companies nationwide.